Let’s build this together—because consistency should feel as intentional as your brand’s voice.
When your brand shows up in the world, whether it’s in a digital ad, a slide deck, or a social post, it should feel familiar, intentional, and unmistakably you. That’s the role of Brand Guidelines. They are not just a PDF or a file handed off at the end of a project. They are a living reference point for everyone who brings your brand to life.
At Bloom, we work closely with our clients to co-create brand guidelines that go beyond documenting rules and instead empower teams. Whether you are a startup refining your presence or an established company evolving your identity, comprehensive brand guidelines bring clarity, continuity, and confidence to every touchpoint.
“We obsess over the details so you don’t have to.” That’s not just a mindset—it’s a system. Without structure, even the most thoughtful brand work can unravel. According to Lucidpress, consistent branding can increase revenue by up to 33%. But consistency isn’t about rigidity—it’s about clarity, shared language, and trust.
Think of brand guidelines as a blueprint for brand expression. They bring cohesion across marketing, design, hiring, and leadership teams by defining:
You don’t need a massive budget to create them. But you do need intention.
We’ve helped brands of all sizes build guidelines that are actually usable—not just beautiful. Here’s what a comprehensive document typically includes:
Set the tone with your story, mission, and values. As Canva’s Brand Kit guide notes, a clear brand purpose informs every design decision.
Brand voice is how you sound—and tone is how you adapt that sound in different situations. Here’s how we keep it simple:
Need inspiration? Mailchimp’s Content Style Guide is one of the most approachable in the industry.
Your logo is your signature. Define how it can and cannot be used: sizing, spacing, placement, and background rules. Tools like Logo Package Express can help you export brand assets efficiently, but guidelines keep those assets protected.
Include hex, RGB, CMYK, and Pantone values and, most importantly, show how they work together. This is where brands often run into trouble: a color might look great on the web but not in print. Include contrast examples to ensure accessibility.
Define primary and secondary typefaces along with usage rules. Typography sets the rhythm for your brand. Even simple guidelines, such as when to use bold versus italic, can save hours of guesswork.
Don’t just list image types—show them in context. At Bloom, we often provide a mini moodboard or real-world examples to demonstrate preferred photo styles, lighting, or composition.
Context is everything. Show examples of how your brand looks in action: web pages, social posts, print ads, internal docs. This helps bridge the gap between theory and execution.
We don’t believe in handing off a playbook and walking away. Instead, we ask questions like:
That collaborative discovery phase helps shape a document that feels real, not rigid.
If something doesn’t feel aligned, we say so. “Here’s how we got to this decision” is just as important as the decision itself.
And we don’t just give you a PDF. We deliver editable files, system assets, and even recorded walk-throughs when needed. Because guidelines should be usable from day one.
Here’s the honest part: brand guidelines are only effective if they’re used and updated. Consider hosting them in a shared digital space like Notion, Frontify, or Zeroheight, so they evolve alongside your team.
You can also implement feedback loops by encouraging designers, writers, and external partners to share where the guidelines work and where they do not.
Creating brand guidelines is not about locking down creativity. It’s about giving it a strong foundation.
“We won’t pretend to know it all. But we will ask the right questions.” If you’re building or rebuilding your brand, we’re here to help make sure every touchpoint reflects the care behind your business.
Let’s make your brand feel like it always knows what it’s doing.
Get in touch with Bloom to start building your custom brand guidelines.
Bloom offers an extensive array of development, support, and maintenance solutions as well as data-based creative services to simplify and streamline digital marketing for small businesses and startups through strategies that fit any budget and timeline.
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