We get it! Website updates can feel like a chore. But keeping your site fresh isn’t just a nice-to-have; it’s critical to your brand’s performance and trustworthiness. A well-maintained website reflects an active, attentive business. So, how often should you update your website?
At Bloom Designers, we believe in a collaborative approach to growth. That includes working with our clients to develop realistic, sustainable update cycles. Here’s what you should know about website update frequency and how to find the right rhythm for your site.
Website update frequency refers to how often you make changes to your website—whether that’s refreshing content, updating design elements, fixing broken links, or improving functionality. It’s not about constant change for the sake of it, but about consistent care.
According to Forbes, most businesses should be updating their websites at least once a month. Others, especially those in competitive or fast-moving industries, may benefit from weekly updates.
Let’s break it down based on the type of update:
Blog posts, portfolio items, client testimonials, and news should be refreshed regularly. Google prioritizes websites that consistently produce fresh content.
“Websites that update their content frequently are seen as more relevant, which can boost SEO.” – Search Engine Journal.
Tip: Set a manageable content calendar. Even one blog post a month can help improve visibility.
Your site’s design should evolve with your brand and user needs. Outdated designs can hurt trust and conversion rates.
Empathetic Note: We know redesigns can feel intimidating. But we’re here to guide you step-by-step, whether it’s a minor layout tweak or a full refresh.
If you’re on WordPress, Shopify, or another CMS, keeping plugins, themes, and platforms up-to-date is essential for security and performance.
Pro Tip: Automate what you can, but do manual reviews regularly. A broken link or slow page can turn potential clients away.
SEO isn’t set-it-and-forget-it. You should review keyword rankings, page speed, and backlink health every few months.
“SEO is a long-term investment that requires regular attention.” – Moz.
We work with you, not just for you. Whether it’s teaching you how to update content yourself or handling monthly tune-ups, we tailor maintenance plans to match your comfort level and business needs.
Here’s how we guide our clients:
Just like your business, your website should evolve. You don’t need to overhaul it every month, but you do need to care for it consistently. Finding the right website update frequency is about balance: enough to stay relevant, not so much that it overwhelms you.
We won’t pretend to have all the answers, but we’ll ask the right questions and build a plan together.
Let’s keep your website working as hard as you do.
Bloom offers an extensive array of development, support, and maintenance solutions as well as data-based creative services to simplify and streamline digital marketing for small businesses and startups through strategies that fit any budget and timeline.
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